Your Weekend Warrior.

MEET SARAH

WHO IS SHE?

Your newcomer runner, a weekend warrior who seeks movement for fun.

Sarah is a 28-year-old professional who recently moved to a new city. She wants to get back into running to meet people, improve her fitness, and maybe even participate in a local half marathon race this summer. However, she's overwhelmed by the amount of gear available since she last was a consumer in the running space. She doesn't want to spend a lot of money on things she might not actually need.

SARAH’s Budget

Sarah is budget-conscious and wants to avoid buying expensive gear until she's sure she'll stick with running.

HER GOals

She wants to acquire the essential running gear in an affordable and convenient way.

HOW DOES SARAH USE NIRO?

Let’s take a look at her first couple months with our box, she chose the Tier 1 box ($45/mo) which includes 3 Essential items and 1 Mid-Tier Items.

HER FIRST MONTH

  • Essential Items

    • Run Belt: Allows her to carry her phone, keys, and a small water bottle comfortably.

    • Gloves: Provides warmth for early morning or evening runs.

    • Handheld Bottles: As she started to run longer, she realized she needed a way to carry fuel with her.

    Mid-Tier Items

    • HRM: To begin tracking her training intensity.

    + Training Plan: Beginner 10k training plan.

    + FREE NIRO Bottle

    • Sarah prioritizes essential items that will make her initial runs more comfortable and enjoyable.

    • The run belt and gloves are practical for everyday training.

    • The handheld bottle allows her to stay fueled as she increases her mileage.

    • The HRM has allowed her to understand training philosophy and improve

    • The training plan gives her structure and guidance.

    • Sarah finds the gear comfortable and functional.

    • She appreciates having the training plan to follow.

    • She realizes she enjoys having a way to track her heart rate for better training.

HER SECOND MONTH

  • Essential Items

    • Replaces: Gloves

    • Keeps: Handheld bottle, Run Belt

    • Adds: Run Hat

    Mid-Tier Items

    • Adds: Hypershere GO

    • Replaces: HRM

    Add-On Items

    • Carb drink mix

    • Box of energy gels

    • Sarah enjoyed using a heart rate monitor (HRM) to track her training intensity, but wants to try the Hypershere GO to improve recovery as she increases her mileage.

    • She switches out the gloves for a running hat to shade her face from the sun on her mid-day runs.

    • She adds carb drink mix and gels to experiment with fueling for longer runs, as she's training for the 10K.

    • Sarah dodges a nagging problem in her IT band by utilizing the Hypersphere GO.

    • She finds the carb drink mix and gels helpful for her longer runs.

    • She continues to enjoy the convenience of the NIRO subscription.

why does niro work well for an athlete like SARAH?

ACCESSIBILITY FOR NEWCOMErs

NIRO provides a low-pressure, affordable way for beginners to acquire essential gear.

PERSONALIZATION

Sarah can customize her box to meet her specific needs and preferences

PROGRESSIVE GEAR DISCOVERY

NIRO allows Sarah to gradually add more advanced gear as she progresses in her training

convenience

The subscription model saves Sarah time and effort in researching and purchasing gear

Did you like following Sarah’s journey?
Read through our other athlete case study about Mark →