Your Busy Amateur Triathlete.

MEET Mark

WHO IS HE?

Your busy triathlete, juggling life, the love of the sport, and chasing progress in performance

Mark is a 42-year-old executive with a demanding career. He's been doing triathlons for several years and is passionate about the sport. He has a good disposable income, but values convenience due to his busy schedule. He's interested in trying new equipment to enhance his performance and enjoyment of the sport.

MARK’s Budget

Mark is willing to invest in quality gear but wants to avoid the hassle of researching and purchasing items from multiple sources.

His GOals

He wants to conveniently access and test performance-enhancing gear and stay up-to-date with the latest innovations in triathlon.

HOW DOES MARK USE NIRO?

Let’s take a look at his first couple months with our box, he chose the Tier 2 box ($95/mo) which includes 3 Essential items, 2 Mid-Tier items, and 1 Premium item

HIS FIRST MONTH

  • Essential Items

    • Open Water Buoy with Dry Bag: To provide safety and visibility during open water swims, addressing his wife's concerns about his safety in a busy lake.

    • Goggles: High-quality mirrored goggles for comfortable and clear vision during swims, an upgrade from his current pair his Masters buddy gave him.

    • Bike Lights: To stay safe and visible on early morning training rides before work, especially important during the darker months.

    Mid-Tier Items

    • Hydration Vest: Has always just used handheld bottles, but is training for his first full-distance Ironman and needs a convenient hydration system during long runs.

    • Aero Calf Sleeve: Has always seemed like an unnecessary purchase, but has always understood the aerodynamic advantage and wanted to race with them - needs to see how they feel first, will they be too tight?

    Premium Item

    • GPS Watch: Has only ever had the base model of a Garmin, but his buddy won't shut-up about his fancy high-tech COROS. Time for a risk-free test-run!

    • Mark is using NIRO to explore gear that can address specific needs and curiosities.

    • He's prioritizing safety with the bike lights and open water buoy.

    • He's experimenting with performance-enhancing gear like the aero calf sleeves.

    • He's addressing practical needs with the hydration vest.

    • Mark feels more secure during his open water swims with the buoy, which alleviates his wife's concerns.

    • He appreciates the added visibility from the bike lights during his early morning rides.

    • He finds the new GPS watch provides more detailed data and is considering switching from his old Garmin.

    • He's still evaluating the aero calf sleeves to determine if they make a noticeable difference; he might revisit them in a few months.

HIS SECOND MONTH

  • Essential Items

    • Replaces: Goggles

    • Keeps: Bike Lights, Open Water Buoy

    • Adds: Run Hat

    Mid-Tier Items

    • Replaces: Aero Calf Sleeve

    • Keeps: Hydration Vest

    • Adds: Electric Bike Pump

    Premium Item

    • Replaces: GPS Watch

    • Adds: Therabody Mini

    Add On Items

    • Bike-lube + micro-fiber towels, he ran out and it’s easier to just toss it in his NIRO box that’s already coming

    • Mark decides to try different recovery tools to address muscle soreness.

    • He replaces the GPS watch with the Therabody Mini to help loosen up his desk neck before swimming.

    • He keeps the Hydration Vest for continued support on his long runs.

    • He swaps the Aero Calf Sleeves for the electric bike pump, he likes the sleeves, but his race isn’t for a couple more months - might get them again.

    • He adds the run hat for sun protection during training, his dog ate his old one.

    • Mark finds the Therabody Mini is helpful for muscle recovery and his nagging neck tightness.

    • He appreciates the opportunity to test a recovery tool before investing in one.

    • He continues to find the NIRO subscription valuable for discovering and trying new gear.

why does niro work well for an athlete like MARK?

CONVENIENCE FOR BUSY ATHLETES

NIRO provides a time-saving solution for busy triathletes who want access to quality gear.

GEAR DISCOVERy

NIRO facilitates the discovery of new and innovative products that athletes might not otherwise encounter.

PERSONALIZATION

Mark can customize his box to align with his specific training and racing needs.

PErformance enhancement

NIRO allows athletes to test and optimize their gear choices to improve performance.

COST EFFECTIVENESS

NIRO offers a cost-effective way to try out premium gear without the risk of expensive purchases.

Did you like following Mark’s journey?
Read through our other athlete case study about Sarah →